How to use it
- Enter the total advertising cost.
- Enter the number of impressions for the same campaign or period.
- Calculate the average cost per thousand impressions.
CPM Calculator
Calculate average advertising cost for every 1,000 impressions.
About the CPM Calculator
CPM expresses advertising cost per 1,000 recorded impressions, making campaigns with different reach easier to compare.
Formula
CPM equals total advertising cost divided by impressions, multiplied by 1,000.
Example
An ad cost of 1,200 across 500,000 impressions produces a CPM of 2.40.
Notes
An impression records delivery or display, not necessarily attention, clicks or conversions. Use matching cost and impression periods.