How to use it
- Enter total advertising cost for the selected campaign or period.
- Enter the number of clicks recorded for the same scope.
- Calculate the average cost per click.
CPC Calculator
Calculate the average cost paid for each advertising click.
About the CPC Calculator
Cost per click summarizes the average advertising cost associated with each recorded click.
Formula
CPC equals total advertising cost divided by the number of clicks.
Example
A total ad cost of 500 and 1,000 clicks produce an average CPC of 0.50.
Notes
CPC is an average. Individual auction prices can vary, and the calculation does not describe conversion quality or profit.